Thursday, July 21, 2016

Kylie Jenner Embraces Retro-Chic in New Modelling Campaign

Kylie Jenner's latest Puma range proved a hit on Instagram this month, showing her rocking some really cool retro-chic fashion in her latest modelling campagin. 

Rising star

18-year-old Kylie Jenner, who rose to fame on the TV reality show Keeping Up With The Kardashians, is fast becoming one of the most powerful celebrities on earth. As of 2016, she is one of the top ten most followed celebrities on Instagram, with 67 million followers.

When Kylie Jenner posts something on Instagram, it almost always goes viral. Jezebel writes that brands reportedly pay $100,000 to $300,000 for a single sponsored Instagram post from Kylie, indicating just how much influence she has with users on the image-driven social media site. She recently used her popular Instagram profile to showcase a photo of her latest modelling range.

A photo posted by King Kylie (@kyliejenner) on

Going retro

Teen style magazine Seventeen reveals that recently, Kylie posted snaps from her new modelling campaign with clothing brand Puma on her Instagram account. The campaign is inspired by retro-hip hop style, with Kylie throwing major throwback vibes straight from the late ‘80s!

For the campaign, the model sported Puma’s iconic suede trainers. With these shoes, Kylie wore a sports bra and a red bomber jacket draped, as well as denim shorts, tube socks and clear rimmed specs. Other snaps from the campaign showed her rocking more of Puma’s classic sportswear line and she also took it as an opportunity to show off her gorgeous new bobbed haircut!

Puma’s masterstroke

A photo posted by PUMA (@puma) on

Puma also posted a sneak peak of the campaign on their Instagram account as well. While doing so, they took the chance to share the history of the trainers they are rapidly bringing back into style, with a caption that reads “the Puma Suede started its story in 1968. Worn by athletes, b-boys, and hip hop stars of the day.” Puma also posted a video which showed Kylie sporting this retro look in a graffiti-covered vintage subway, complete with ‘80s style boom box!

The increasingly famous teen model wears sports clothing like a pro and with her really huge follower-base on Instagram, the campaign is sure to get a lot of exposure! Kylie Jenner wearing retro hip hop fashion is big news people!