Taylor Swift’s recent decision to
trademark phrases from new album 1989 has
prompted Luxe Models to ask this week; is Taylor Swift starting to take herself
too seriously?
The Year of Taylor Swift
2014 was the year of Taylor
Swift. The former country music starlet has always had a rabid fan base, but
the release of her latest album 1989 has
catapulted her to into the realm of pop superstardom.
As such Swift has become a role
model for women around the world. We’ve welcomed this here at Luxe Models. The
‘Shake it Off’ singer’s penchant for simple yet elegant fashion is one that
translates on a universal scale. Anyone can pull off the Taylor Swift look.
Is Taylor as Down to Earth as she’s Always Seemed?
That relatability is the reason
so many people like Taylor Swift. She’s the down to earth nice girl of pop and
in an industry often characterised by glamour and seduction, she often proves a
refreshing change of pace.
Yet Swift’s down to earth
temperament has come under doubt as of late due to her latest decision. One
that seems more characteristic of Madonna or Mariah than the former Nashville
darling. According to Digital
Spy, Swift has decided to trademark certain phrases that feature in songs
from 1989.
Protecting the Brand
According to legal database Justia,
Swift has applied to the US government to legally trademark a range of phrases.
These include 'Party Like its 1989,' 'This Sick Beat,' 'Cause We
Never Go Out of Style,' 'Nice to Meet You, Where You Been?' and 'Could Show You
Incredible Things.'
Swift has taken this step to
protect her brand. Trademarking these phrases will prevent others from using
them for marketing purposes. It will, for example, stop them featuring the
phrases on products such as Christmas stockings, whalebone and removal tattoos
and guitar straps, as well as whips, saddlery, pot holders, typewriters and
non-medicated toiletries.
She’s Gone too Far This Time
Swift hasn’t done anything
unusual. Pop stars use trademarking every day as a way to protect their brand.
However, usually they limit it to album titles, song titles etc.
Trademarking a phrase just seems
like a step too far. Is Taylor Swift so desperate to safeguard her brand that
she feels the need to ensure people don’t have permission to use certain
sentences? If so then yes, maybe the ‘Blank Space’ crooner really is starting
to take herself too seriously!
