Happy birthday Jimmy Choo! The luxury fashion brand turns
20 years old this year. LUXE Models has just found out that to mark this
special occasion, Jimmy Choo will release an innovative new ad campaign
featuring some of the world’s top models!
Luxury brand
Jimmy Choo is a British high
fashion house which was founded by Malaysian-born fashion designer Jimmy Choo
way back in 1996. Based in London, the luxury brand produces luxury shoes,
handbags and accessories, but is best known to the general public for making
couture women’s shoes.
These days the name ‘Jimmy Choo’ is
a synonym for wonderfully luxurious shoes. This didn’t happen by accident, over
the years Jimmy Choo has crafted a number of innovative ad campaigns, in order
to promote itself as a high fashion house. Who can forget when Jimmy
Choo joined forces with Kit Harrington from Game of Thrones to promote their men’s line in 2015!
Birthday celebrations
Jimmy Choo is planning to do
something really special to mark its 20th birthday. Fashion
Week Daily writes that the company will feature a number of top models in
its autumn/winter 2016 ad campaign. These include Xiao Wen Ju, Jasmine Tookes,
Lexi Boling, Milla Jovovich, Taylor Hill, Sasha Pivovarova and Amber Valletta. Meanwhile
James Jagger, the son of Mick Jagger and Jerry Hall, will rock Jimmy’s Choo’s
new studded loafers for men in the campaign.
Commenting on this amazing new ad
campaign, Jimmy Choo’s Creative Director Sandra Choi said in a statement: “The
autumn/winter campaign is a reflection of the characters who embody the
Jimmy Choo brand values both during the past 20 years and into the future. It
is a modern vision for our woman and signals a bold new chapter.”
September splash
The campaign shoot took place in
global fashion capital New York. The models were shot by iconic fashion
photographer Craig Dean, while the styling was handled by Sarah Richardson, who
is one of the industry’s brightest stars. Jimmy Choo’s campaign is set to
feature in the September issues of some of the world’s most celebrated fashion
publications.
September is fast becoming the
biggest month in fashion. Vogue editor
Anna Wintour has started a trend of saving her best for September, crafting
editions during this month every year that wow fashion enthusiasts across the
world. Elle is really planning on
making a splash this time around, releasing
multiple September front covers featuring the likes of Zayn Malik and
Kristen Stewart!
Wait and see
We can’t wait to see what Jimmy
Choo have in store for us with this campaign. They’re working with major models
and releasing the campaign in fashion’s biggest month, so you just know Jimmy Choo’s
20th birthday anniversary campaign is bound to be out of this world!
